Front cover of the Drum 31.7.09
The Macaulay team are delighted with our recent presence in this week’s design trade magazine, the Drum.
The article highlighted some of our strongest and most exciting work including the Motherwell underpass project and our recent rebranding of the Royston Stress Centre to Lifelink.
Our Motherwell underpass project was selected as the front cover of the who's who in Glasgow section
Our rebranding work for Lifelink was also featured
Bruce and Kristina even had the chance to put their journalistic attributes to the test as they were quoted on their thoughts on the Glasgow design industry, the recession and and how to proactively ride out the credit crunch.
“Glasgow needs to understand that any creative centre status can be easily lost, with so many dynamic forward thinking cities on the continent. While a great pool of talent is evidently here, to fully thrive we need to see a determined programme to energise SMEs. As they are such a dominant part of the economy, we need government based help to encourage them that great design and marketing are key to breaking through the glass ceiling of ambition that seems to be so prevalent in Scottish society.
We must get to a point where private enterprise rather than the public sector once again becomes the driving for of the Glaswegian economy.”
If you could offer three pieces of advice to other marketing services companies what would they be?
1. Financial and non-financial performance indicators should be devised to monitor the effectiveness of the marketing practices and employee efficiency.
2. Ensure that your pricing is reflective of the quality and service provided.
3. Be prepared to adjust pricing structures across the different product ranges and market sectors, this is critical in delivering value and building trust with your customers.
The article highlighted Macaulay Creatives commitment to our clients to work in partnership with them to get noticed and grow even in these tough times, through effective, pragmatic creativity.
Macaulay Creative Advert in The Drum
